Another Swedish axe company, Wetterlings, provides a similar booklet with their products, though on a much smaller scale.
I've always wanted to create some kind of booklet to include with the products that we sell. In the past we've made a little information leaflet with some information about who we are, how we make our products and how to care for them. This week I sent a bowl off to it's new owner and included the first version of our little booklet. It's very humble in comparison to pretty much anything, but it's a start and hopefully our customers will appreciate it.
And here's the talk by Gabriel Branby if anyone's interested.